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Blackboard, the Metallica of e-learning

Blackboard, the owner of WebCT, the cumbersome monolith of Learning Management Systems, has been granted a patent on the very idea of merging email, web, chat software and secure hierarchical access into a single enterprise system, for use in training or education. Having been granted the patent in the US, Blackboard promptly sued its rival Desire2Learn, claiming that the latter owes them royalties.

Surprise! Academics, including myself, are furious. ABC News has a good summary of the instant, hostile reaction by the academic community, an extensive Wikipedia entry has been assembled on the prior art of Virtual Learning Environments – arguing that key inventions in the field, including the development of the original Blackboard system at Cornell University, firmly belong to the intellectual commons and have been developed for decades in an environment fostered by public funding.

Of course, the legal argument is complex, hinging on the distinction between independent and dependent clauses in the Blackboard patent, concisely summarized here in Alfred Essa’s The Nose blog.

It’s possible that Blackboard’s case may hold water, in the context of US patent law, and that there is no need to worry about a shrinking of the commons and suffocation of innovation because of litigious private corporations sucking all the intellectual property out of the public realm by patenting innovations pioneered and utilized in publicly funded education.

But that’s beside the point.

Academics are notoriously touchy about the privatization of public good – in particular when that public good takes the form of widespread ideas, processes and practices. Acting with unusual speed for a university, Oklahoma State University has voted with its feet and is now dropping Blackboard/WebCT and migrating all courses over to Desire2Learn’s system, in protest. I would not be surprised if others followed suit.

Why? Because Blackboard is learning what Metallica learned years ago when they became the litigious poster boys for the music industry’s war on file-sharing: Alienate your customers at your own risk. In this case, Blackboard looks like a monopoly trying to squash competition and innovation across the entire field of education.

The vehemence of the response to Blackboard’s patent is instructive. It’s not that a previously popular company has now made one misstep: Blackboard was already unpopular for pursuing a monopoly on Learning Management Systems in higher education by buying up its competitors rather than competing on grounds of usability, innovation and flexibility.

Ultimately, the reason for the hostility towards Blackboard is that they appear to teachers the world over to be trying to colonize part of the toolbox of pedagogy itself. Academics know that there is no real distinction between conventional learning and e-learning, because the two are hybridized in practice all the time. Therefore, Blackboard’s move looks like an attempt to privatize pedagogical techniques that teachers had assumed belonged to the greater educational commons.

Now excuse me, I need to go file a patent on this brilliant new invention of mine – it’s called a “seminar”…

Filed under: Education, Social media

The Intellectual Long Tail

Last autumn I got a dose of my own medicine. I assigned a chapter out of Don De Lillo’s White Noise in a first-year course with 100 students. The folly of this became apparent when I set a short essay-question on the famous chapter on the most photographed barn in America. When I got the essays I was surprised (and irritated) to find that a significant number of students had plagiarised. Some took just a couple of sentences, maybe a paragraph, others lifted entire essays in the silly belief that their sudden increase in vocabulary and ability to string together clauses and subclauses properly partitioned by commas and semicolons would go unnoticed. The other giveway was a sudden familiarity with the work of Jean Baudrillard.I should have known there were pages and pages out there on White Noise, all of them easily googled.

This would not be so embarassing if I hadn’t, only a few months earlier, published an article in M/C Journal titled “Copy/Paste: The Joys of Plagiarism”, arguing that the current anxiety about plagiarism in higher education is misplaced. It’s not about finding more ways to police our students; it’s about educators being more creative in the assignments we set.

One way to do this is to disrupt our received canon, and focus assignments on material that has not been obsessively covered already. In marketing-speak, we should be mining the long tail of the intellectual heritage of our disciplines for insights, examples and questions that cannot be answered with a few clicks of the mouse around Google, Yahoo, etc. This doesn’t mean I’ll stop having my students read Marx, Gramsci, Barthes, Foucault, Hall, and so on; instead, the pressure is on to give them examples and objects of study that they will need to write creatively about. Instead of prisons or institutions, why not ask them to apply Foucault’s “means of correct training” to shopping malls, IKEA stores, or McDonald’s restaurants? Whatever it takes to stop them from copying the Wikipedia entry on the Panopticon and trying to pass it off as their own.

And Barthes? Oh, I have a few choice Flickr photostreams in store for that…

Filed under: Education

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