Concept Bin

Media, education, arts and technology

Neðanmálsgrein um Nýja Sjáland

Ég var í viðtali hjá Agli Helgasyni í Silfri Egils í dag, um fjölmiðlun í almannaþágu og endurskipulagningu RÚV (sjá myndskeið á bloggi Láru Hönnu). Því lauk með því að ég sagðist geta látið hann hafa neðanmálsgrein með svari mínu við spurningunni um tilraunina sem Nýsjálendingar gerðu með að einkavæða útvarp í almannaþágu og bjóða þjónustuna út til stöðva sem starfa á auglýsingamarkaðinum.

Greinin sem mér datt í hug þegar ég svaraði spurningunni er: Bardoel, J. & d’Haenens, L., 2008. “Reinventing public service broadcasting in Europe: prospects, promises and problems.” Media, Culture & Society, 30(3), 337-355.

Hér er efnisyfirlit heftisins, aðgengilegt gegnum landsáskrift Íslands að fræðiritum: http://mcs.sagepub.com/content/vol30/issue3/. Hér er beinn tengill á sjálft PDF skjalið.

Þetta er góð lesning til að setja vandamál RÚV í aðeins stærra samhengi.

Filed under: Posts in Icelandic ,

Hagræn áhrif kvikmyndagerðar

Hvernig er hægt að meta það hvernig framlög til kvikmyndagerðar frá ríkinu skila sér aftur til skattborgaranna?

Ein leið til að fá grófa hugmynd um það er að bera saman bein opinber framlög (þ.m.t. skattaafslátt til kvikmyndaframleiðslu) og tekjur ríkisins af innlendri kvikmyndagerð.

Í Bretlandi benda nýlegar skýrslur til þess að heildarframlög frá opinberum aðilum (þar af ca. helmingur í formi skattaívilnana) árið 2006/7 voru £277 mil. Árið 2007/8 voru þessi framlög £284 milljónir (£105 mil. í formi skattaafsláttar), samkvæmt UK Film Council Statistical Yearbook 2008 (s. 130) og 2009. (Sjá úrklippur mínar úr UK Film Council Statistics 2009)

Á móti skilaði kvikmyndaiðnaðurinn £436 mil. í beinar skattgreiðslur skattaárið 2006, á móti £277 mil. í styrki og skattafslátt (sem voru ca. 52% af heildarframlögum), skv. sömu heimild. Það gera £159 mil. í beinan “gróða” fyrir breska skattborgara.

Þar með er ekki öll sagan sögð, því það er matsatriði hvernig tekjurnar sjálfar eru mældar, vegna þess að kvikmyndaframleiðsla hefur umtalsverð margföldunaráhrif umfram þann virðisauka sem myndast við sjálfa framleiðsluna.

Margföldunaráhrifin eru m.a. þau að kvikmyndir laða erlenda ferðamenn til landsins (oft í mörg ár – í London má enn sjá túrista með myndavélar við “útidyrnar” hjá Bridget Jones á Borough Market), kynna breskar útflutningsvörur, og ýta undir sölu á tengdum varningi (tónlist, DVD, tölvuleikjum, fatnaði, o.s.frv.). Þessi áhrif eru miklu víðtækari en bara afleidd störf af kvikmyndaframleiðslunni sjálfri, samkvæmt skýrslu sem Oxford Economics vann fyrir UK Film Council árið 2007. Í þessari skýrslu eru margföldunaráhrifin á árinu 2006 metin á ca. £4,3 milljarða (og skatttekjur metnar á £1,1 ma.).

Þegar þessar tölur úr breska kvikmyndageiranum eru metnar, er hægt að reikna það sem svo að skattgreiðendur hafi fengið 157% til baka af opinberum framlögum það árið þegar bara er litið á beinar skatttekjur. Það er samt mjög klunnaleg aðferð, því það er ljóst að kvikmyndagerð skapar atvinnu í öðrum listgreinum (t.d. tónlist), fjölda afleiddra starfa í þjónustu og framleiðslu (t.d. eru kokkar og smiðir ómissandi á tökustöðum), og er mikilvæg kynning fyrir ferðamannaþjónustu. Að þessu gefnu má halda því fram að réttara sé að framlögin hafi skilað 397% til baka ef margföldunaráhrifin eru lögð saman við beinar skatttekjur, auk ferðamennsku, landkynningu og sölu á tengdum varningi (UK Film Council Statistical Yearbook 2009, s. 167).

Í þessu breska dæmi fjórfaldast opinber framlög í formi skatttekna á einu ári. Það er að sjálfsögðu ekkert sjálfvirkt náttúrulögmál hér á ferðinni, og þetta dæmi er ekki hægt að yfirfæra hrátt á íslenska kvikmyndagerð, en það sýnir samt skýrt hversu víða styrkir til kvikmyndagerðar dreifast um hagkerfið, og hversu mikill virðisauki skapast á óbeinan hátt við framleiðsluna og eftir að kvikmyndir fara í dreifingu.

Filed under: Academic, Posts in Icelandic, creative industries

Public Service Broadcasting in Iceland

I published an op-ed piece today on the cutbacks at the Icelandic State Broadcasting Service, in the Icelandic newspaper Fréttablaðið.

Here’s a pdf of the article.

Filed under: Posts in Icelandic

The BBC Digital Revolution project

Here’s a confession. When the BBC announced the Digital Revolution documentary, produced in an open and collaborative fashion with raw(ish) interview footage and transcripts released online through the Digital Revolution Blog, I signed up to the RSS feed, kept an eye out for tweets from Aleks Krotoski… and then got distracted for a month or so.

Now that a lot of the rushes/transcripts are up, and available through a permissive license to download and edit, I’m becoming more and more impressed with the ambition and potential of this project.

Rushes will be added until 7 December. Then the fun starts, with a short film competition for anyone who wants to plunder the rushes for a 2-minute film on one of the four themes of the programme. They’ll be accepting entries from 14 December 2009 to 3 January 2010.

Filed under: Social media , , ,

More on podcasting

equipment-trainingHere’s a collection of good how-to guides for making and distributing your podcasts.

1. Prepare
Intro: How podcasting works (howstuffworks.com)

2. Record
Basic steps: How to Create a Podcast in 10 Easy Steps
How to Create Your Own Podcast – A Step-by-Step Tutorial

How to Create a Podcast with No Technical Know-How

3. Distribute
Specific blogging platforms:
How to Publish Podcasts on WordPress
BloggerTumblrVox, and TypePad all make it very easy to post audio to blogs, once you have the file.

To use FeedBurner to link your blog to iTunes and other services, start with their helpful Feed 101 guide.

And just in case you want more How-to materials, I recommend How To: Survive in Tomorrow’s Online Entertainment Industry (via Mashable).

Filed under: Social media , , ,

5 Tips for Podcasting

speaker

I love me a good podcast. I subscribe to about ten of them from the BBC, Guardian, NPR, and more (see this post), so it makes sense that I make my own sometimes. The podcasting started because I was invited to guest lecture on the MA in Cultural Management at Bifröst University in Iceland. Making regular podcasts for Icelandic postgrads (and a few for my Greenwich students) I’ve learned a few things, mostly from the mistakes.

These rules of thumb are provisional, as all such rules inevitably are. Feel free to add more in the comments section.

1. A podcast is not a lecture. It’s a way of reaching your listeners when they’re on the bus or the train, rather than a sit-down-take-notes audience that you might find in a lecture theatre. The podcast is a specific medium which can usefully supplement lectures and seminars, but it’s not a substitute for either.

2. Edit while you record. Pause the recording if you don’t know what to say next, gather your thoughts, then move on. Nothing kills the pace of the podcast like a protracted episode of “ummm, uuh, I think…ummm…”

3. Be concise. I like to follow a 15-minute rule for my podcasts: Either the whole thing comes in at under 15 minutes, or it’s broken into 15-minute segments. Each segment should have a clear focus of some kind (e.g., on one concept, one topic, one problem). Separate the segments with a sound cue (music, pause, a change of some kind) that signals a transition.

4. Establish a rhythm. Talk at a pace that suits you, but if you’re a slow talker you’ll have to step it up. Like any radio producer will tell you, rhythm matters in order to keep your listeners from zoning out while you drone on. It’s obvious, but you must listen to yourself – otherwise you’ll never notice your own speaking habits and annoying tics so you can do something about it.

5. Introduce the podcast – even if it’s only a few minutes long. Add a short opening snippet when the main body of the podcast is complete. It only has to be long enough to give the listener a sense of what’s coming. You’re not talking to a captive audience; you have to earn their attention from the outset.

In short, remember the specificity of your medium. A podcast is inherently mobile, it unfolds acoustically (not spatially, like print and images), and it will probably be played while something else is going on. Imagine your listener out walking, doing the dishes, driving, sitting on the train or the bus. What kind of travel companion do you want your podcast to be?

Filed under: Academic, Audio ,

Sensation for Sensation’s Sake

Saraceno-inside-2My article Sensation for Sensation’s Sake: Affect and the Temptation of “Wow!”, originally published in the beautiful art magazine Sjonauki, has been republished in the Nordic online magazine Alba.nu.

This was a fun piece to research. I wrote it in response to the Psycho Buildings exhibit at the Hayward Gallery in summer 2008. The show brought together a remarkable set of artworks that helped me think differently about aesthetics and representation. Like Carsten Höller’s slides at the Tate Modern and Anthony Gormley’s Blind Light, the works by Gelitin and Saraceno, among others at Psycho Buildings, were primarily about the user’s experience – touching, floating, falling…

Perhaps these works are part of a trend, but the recent recreation of Robert Morris’ Bodyspacemotionthings (1971) should remind us that art has emulated the playground for quite some time.

Bodyspacemotionthings has just closed at the Tate Modern, but I’m looking forward to Walking in My Mind, opening next week at the Hayward.

Wheeee!

Filed under: Academic, Local/London

For MICA MA students visiting Greenwich

GraffitiI had a great time today with a lively group of visiting MA students from The Mudra Institute of Communications, Ahmedabad, in India.

Because I covered a lot of ground in our seminar today, before heading out for a walk around Shoreditch to look at graffiti and discuss ambient marketing, here are the links and references.

Filed under: Academic

Research Tools

It’s the time of year when dissertation students start to think about what to do over the summer, and we scholars start digging out all the books and articles we didn’t get around to reading over the winter. Having just read Tara Brabazon’s Times Higher blog post on how to have passion for one’s research area while focusing on a topic and keeping all the notes and references in good order, I’ve been thinking about how I organize my stuff on- and offline.

I’m probably not alone or particularly geeky in that I work across three computers with different operating systems. Any software/service I use has to be on friendly terms with WinXP, MacOS and Ubuntu, preferably synchronized seamlessly across the intertubes. Now that it’s running Ubuntu, I seem to have my little netbook with me all the time, so this sync-business has become absolutely essential for keeping track of meeting notes, ideas, funding bids and all the bits and pieces of academic life.

Here’s the problem: Keeping track of sources, organizing the reading notes and making links between all the little things I come across online, in journals, in books, and in audiovisual media – I’ve never achieved that memorious oneness with my archive that I always imagined scholars to possess. But there are some tools…

Del.icio.us is great for materials that live online – it does bookmarks and does them well. However, it’s not ideal for group projects where you might want to share bookmarks within your team but not with the world. Right now I don’t see that as much of a problem, given that I don’t have many secret research projects on my plate. It’s my main bookmarking service, and the Delicious Add-on for Firefox gets a lot of exercise on all my computers.

Dropbox has revolutionized my file management for my own projects and collaborations. A lightweight application that integrates equally well with Finder on the Mac, Windows Explorer and GNOME on my Ubuntu machine, it has made teamwork so much easier by eliminating the constant emailing of files back and forth, with the attendant wrong-version-hell that inevitably follows.

Zotero is fast becoming my favourite management tool for articles, books and online sources. It’s a Firefox add-on that syncs references and notes across computers, and allows for tagging and organizing the reference collection in multiple ways. I’m experimenting with it right now on a conference paper I’m preparing, and so far this application seems very impressive. For one thing, it’s enabled me to rediscover a stack of journal articles on PDF I’d saved on one of my machines, and the drag-drop export into bibliographies on GoogleDocs has made it a breeze to keep track of sources while writing. The new 2.0 version just came out, and I haven’t gotten my head around all the features (e.g., group libraries), but as a basic user I’m very happy with Zotero.

The Zotero interface is a breeze to learn and use. It’s very different from EndNote Web, which only plays with Windows and Mac, and requires the purchase of proprietary software. We’ll see what happens with Zotero when I start using the OpenOffice.org and Word plug-ins for longer, more complicated writing projects. For more techie details, check out Dan Cohen’s overview of Zotero 2.0.

Mendeley, a new service that uses a desktop application instead of a Firefox add-on, seems to have a lot of potential. The problem for me is that it works much like Zotero, except the desktop app doesn’t quite agree with my netbook, so I haven’t felt compelled to spend time figuring out how it works while Zotero runs smoothly on all my machines. I’m curious to see how it plays out there among fellow scholars, because it looks very useful.

The main thing with these applications and services is that before you start using them extensively, spending time building your database, is to make sure at the outset that they offer export functionality. As with all cloud-computing applications you’ll want to have an exit strategy.

Filed under: Academic

Menningarlegur þungaiðnaður / Heavy Cultural Industries

(Podcast guest lecture in Icelandic, recorded for students on the interdisciplinary Prisma programme at the Iceland Academy of the Arts and Bifrost University).

Þetta hlaðvarp fjallar um hugmyndir Richard Florida um skapandi geirann, ásamt gagnrýni á þær og nýrri útfærslum. Hér er úthenda með heimildaskrá og tenglum í ítarefni. Lesið eftirfarandi grein (ath. hún er á 6 síðum) úr tímaritinu The Atlantic:

Florida, Richard. 2009. How the Crash Will Reshape America. The Atlantic. March. http://www.theatlantic.com/doc/200903/meltdown-geography.

Thungur-menningaridnadur (m4a)

M4a skráasnið spilast í iTunes, QuickTime, RealPlayer, VLC, Miro, og á flestum nýlegum spilastokkum og farsímum – í öllu nema Windows Media Player.

Filed under: Academic, Audio , ,

A Note on Languages

If you see a strange language in the main column, don't panic. This is a bilingual blog, mostly in English, but there will be some posts in my native Icelandic.

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